Matt Heason » Cycle To The Cinema
It's a slogan from the dim and distant past - the 80's if I'm not mistaken. It represents a product that is open and honest. Cycle To The Cinema is just such a concept. It was dreamt up a few years ago and began life at the Longshaw Discovery Centre, a National Trust property just outside Sheffield. I worked with the NT to put on a series of film events there and encouraged people to arrive on their bikes, watch, and then cycle home. It was a really nice series. Every single event would attract a whole range of cyclists, regardless of the weather or time of year. There was a different vibe to them to standard cinema experiences; a feeling that people had somehow earnt the right to be there. They seemed to enjoy the films more as a result. I remember the best Mars Bar I ever ate was at the top of a mountain on an expedition to Greenland whilst still at school. I guess it's a similar set of chemicals coursing through our veins that heightens pleasure.
couple of successful years things took a break as often happens, but I'm really
excited that Cycle To The Cinema is back. Next Wednesday there's the first of
three pop up cinema events in-store at Decathlon Sheffield. As the store closes
at 8pm, there will ensue a carefully curated compilation of 6 summer-themed
films to entertain and inspire. Those arriving on their bikes will get a free
bike light courtesy of Decathlon, and the option to lock up their bikes in the
store which will be closed to the public. The films are a varied bunch. The
general theme is adventure and summer, but there's a nod towards the World Cup
for obvious reasons. Two of the films feature football, but not as you'd
recognise it. The first is The Hardest Goal, a short documentary about
Shrovetide, a game many consider the origin of football, which still takes
place in Ashbourne each year. Watch the trailer - it's quite amazing (The Hardest Goal). The second is the story
of Panyee FC, a youth football team based on a floating village in Thailand.
second event of the Decathlon series will be on Aug 1st. We're still waiting to
confirm the film so watch this space. The third will be a screening of Edie, a
charming feature film about an octogenarian climbing Suileven in Scotland,
scheduled for September 19th.
There are plans for a host more Cycle To The Cinema events both in Sheffield and the Peak District, and futher afield. If you'd like to host one then do get in touch.